Implications of Health Economic Concepts for Healthcare Coursework

Implications of Health Economic Concepts for Healthcare - Coursework Example In the health care, accesses to medical services are always on high demand. However, there is a shortage of medical practitioners who can help in treating people (Edwards, 2001). This has an effect of increasing the medical costs that entrepreneurs will charge. This is because there is a shortage of medical practitioners, and the demand is high for the services of these practitioners. Another example is on generic drugs. Because of the many and great supply of these drugs, they are cheap when compared to the original version of these drugs (Ko, 2013). The law of supply and demand denotes that when supply is high, then the prices of the products will be low. The experiences of a variety of health care organizations are able to demonstrate the fact that the demand of health care services is not insatiable, and they are predictable. It is possible to predict the advice, appointment, or the message of a health care service provider, basing on time, population, and scope of the practice of the provider (Dalton, 2012). It is possible to anticipate periods of low or high demand by analyzing the demand data that is collected, based on the requests recorded in electronic health registers, or accounting books. An health care system can use these predictions for purposes of matching the supply of its services to the various needs of patients for a particular service (Lee and Kim, 2012). Most people believe that the demand for health care services is inelastic. For example if a person is sick, then he or she will not be very sensitive to price. A person suffering from malaria, typhoid, etc, will pay the price of medical treatment, irrespective on whether it is low, or high. However, the exception to this principles or rules touches on the purchase of eye glasses, plastic surgery, elective surgery, etc. These are considered luxurious health care services, and it is only for the preserve of the rich (Dalton, 2012). In

Marketing Communication strategy of Cirque du Soleil Case Study

Marketing Communication strategy of Cirque du Soleil - Case Study Example In this paper I will examine the marketing communication of Zumanity, a show produced by the renowned Cirque du Soleil. I will review the effectiveness of the strategy employed with regards to the Awareness, Interest, Desire, Action model as advocated by E. St Elmo Lewis circa 1900. The Cirque du Soleil was born in Quebec, Canada in 1984 during the 450th anniversary of Jacques Cartier's arrival in Canada, founded by Guy Laliberte. It is a spectacular theatrical delight, a combination of arts of the circus and street entertainment. The shows features original music, flamboyant costumes, dramatic lighting and visual effects. However, in comparison to the traditional circus it differs significantly in that it is an all human show with absolutely no animal involvement. (www.circusnet.info) From its beginnings in 1984 - 2003 the Cirque du Soleil grew rapidly and extensively, transforming from one show travelling circus to an international multi show production company. Significant elements including strategic European alliance with the Swiss Circus Knie, resident shows in Disney World Florida (La Nouba) and in Vegas (O), alliances with MGM-Mirage and Imax and both film and television productions. Cirque du Soleil productions target all genres, however, there is a gr eat emphasis on family audiences. (www.cirquedusoleil.com) 2003 marked Cirque du Soleil's 15th show. ... The creative thinking behind Zumanity had been in the piping since 2001, in collaboration with MGM-Mirage. Designed to be extraordinary, just as the circus had been reinvented 20 yrs previous, Zumanity was designed to reinvent the adult entertainment market in Vegas. Zumanity: billed as; "An edgy and provocative discovery of sensuality and eroticism" (Canadian Congress of Advertising; 2004). Zumanity is the first production to show an alternative side to Cirque du Soleil and its communication strategy needed to be exact in order to achieve success with a carefully selected and targeted market. Key issues the company had to overcome are noted by Canadian Congress of Advertising (2004): image risk, social tolerance to sexuality and competition; Zumanity was not what the traditional Cirque customer would expect, it was to be more dance orientated, smaller, sensual and erotic. Care would be of the essence to ensure the original brand would not be compromised. Zumanity is not simply another erotic show and the communication strategy needed to portray the message that it is; "resolutely sexy and astounding, while meeting Cirque's high creative standards." Legalities and social considerations had to be accounted for. The direction thus for materials to "show eroticism without really showing it." Marketing needed to be savvy. The media budget was $3.2 Mill in comparison to the major competitor at the time, Celine Dion who was launching her new show, with a $10 Mill media budget. PEST analysis had to be carried out and important features such as the financial slump and impending Iraq war taken into consideration. Awareness, imagery and materials needed to be created and tickets sold before the show actually existed. The Canadian

Human Resources Information Essay Example for Free

Human Resources Information Essay Introduction This report on data management; has been compiled to explain to you the reasons why HR data is important to an organisation, the types of data that should be recorded, the methods for collecting HR data and some of the UK legislation surrounding the recording, storing and accessibility of HR Data. Types of Data That Should Be Recorded and the Reasons Why â€Å"HR records include a wide range of data relating to individuals working in an organisation, for example, pay or absence levels, hours worked and trade union agreements. This information may be stored in a variety of media, such as computer databases or paper files.† (http://www.cipd.co.uk/hr-resources/factsheets/retention-hr-records.aspx#link_0, accessed 3/3/2015) There are some statutory records that need to be recorded and stored; these statutory records must be kept because the law requires them. Statutory records will include things like the job title, address and emergency contact. Records such as pay and working hours will  be stored to help management adhere to the Working Time Directive and the Minimum Wage Act 1998. Non-statutory records are kept for the internal purposes of the organisation. These records such as attendance, punctuality, skills, strengths and weaknesses can all be used to recognise trends within the company and aggregate management or big data so that managers can act on any trends that may need sorting. For example at P.P. Plasma Ltd there is only one person in the sales department who is trained to read and understand technical drawings. This person is currently in line for a promotion within the group of companies and will no longer be part of the sales team in the next eighteen months. After aggregating the records it has been identified that the manager of the drawing office has the skills to teach the other sales team members enough to fill this skills gap. Other reasons for storing records could be to review capability issues; induction records, training records and health and safety documentation should all allow the organisation to challenge staff on the reasons that they are not following procedures when they have had training and have signed to show understanding. These will also show any other training that may be necessary. As evidence in case of any tribunal or discrimination challenges; recruitment and selection data and termination of employment data will show the organisation has been fair and unbiased in its selection process or how they have dealt with a termination without discrimination. Methods of Storing HR Data Paper Method The paper method of storing records has many more disadvantages than advantages; but for small organisations would still be a viable solution to storing HR records. â€Å"Data relating to employees is of a highly contentious and potentially litigious nature and has to be managed in accordance with compliance regulations. To do this manually is a daunting task and often liable to malpractice.† (http://www.ipcgroup.co.uk, accessed 7/3/2015) There are time limits on the information that can be kept and if you are storing this information manually then this also means that you must remove or redact information every so often. This means that data could be stored for too long. Aggregating all of the data collected into big data can also be a challenge; most of this data will need to be entered into spreadsheets  manually in order to create the management data needed. Other issues with paper records are the cost of floor space needed to store the information, the difficulty of backing up such a system; this would require the same amount of floor space on an alternate site and the security of the records; some filing cabinets may be locked with a key but if somebody were to forget to lock the cabinet then these files are open to anybody with access to the room. Digital Method The digital method could be a cheaper, much more secure, simple and timesaving solution to all organisations but especially the larger ones. â€Å"Given the low cost and the easy accessibility of electronic records storage, many employers are making the digital leap to â€Å"paperless† HR. These days, most records are created and maintained electronically, and some never even make their way to paper.† (http://www.businessmanagementdaily.com, accessed 7/3/2015) Security on a digital system whether it be local or cloud based would be much easier to manage, an electronic record of anybody that as accessed data can be kept automatically and permissions can be set to allow some people to see records that others do not have permission to see; for example at P.P. Plasma Ltd the Managing Director will have access to the HR of everybody in the organisation whereas a departmental manager will only have access to the records on their own staff. Space is only an issue of how much cloud space you can afford or how big a hard drive you can have in your server if you are doing it locally. When using a cloud based service you need to ensure that the cloud service that you are using has a backup system in case of a failure or natural disaster and what the time constraints on these being implemented if needed. Whereas if you are using a local system you will need to speak with your IT department and ensure that the system is backed and removed from the site, this solution will also need a time constraint on how long the system will need to be put back into place. Other reasons to use a digital HR system would be that the data could be aggregated into management and big data easily, whether the HR system has this built in or the data needs to be copied into a spreadsheet or database in order to create graphs, charts , tables and reports. Searching digital records could be done with a few clicks of the mouse and as long as the permissions are set up correctly this could also tell you who you need to  speak to in order to gain access to the information that you are searching for. UK Legislation regarding HR Data There are many pieces of legislation surrounding the recording, accessing and storing of HR data but the two that I am going to explain are the Date Protection Act 1998 and the Freedom of Information Act 2000. The Data Protection Act 1998 controls how your personal information is used by organisations, businesses or the government. Anybody responsible for storing and accessing HR data has to follow the data protection principles. They must make sure the information is: used fairly and lawfully used for limited or specifically stated purposes used in a way that is adequate, relevant and not excessive accurate kept for no longer than is absolutely necessary handled according to people’s data protection rights kept safe and secure not transferred outside the UK without adequate protection Anybody who feels that there data has not been used in accordance to these principles can make a complaint to the organisation themselves and if they are still unhappy with the response can contact the Information Commissioner’s Office. The Freedom of Information Act 2000 gives the general public right of access to all types of recorded information held by public authorities and those providing services for them. It also sets out exemptions from that right and places a number of obligations on public authorities. Recorded information includes printed documents, computer files, letters, emails, photographs, and sound or video recordings. In order to adhere to the Freedom of Information Act; any person making a request to a public authority for information will be entitled to be informed whether that information is held. The Freedom of Information Act does not give people access to their own personal data such as their health records or credit reference file. If a member of the public wants to see information that a public authority holds about them, they should make a subject access request under the Data Protection Act 1998

A Film Review On The Film Thunderheart

A Film Review On The Film Thunderheart In this film review Im going to discuss how the Native Indians and white Americans are presented in the film Thunderheart and the stereotypes within the film and in which extent it meets the overall purpose. Thunderheart is about an quarter Native Indian FBI agent called Ray Levoi that wont except his Native Indian background and considers himself to be a white American. However things changed when he was assigned to investigate murders that have taken place in the Badland South Dakota. Purely because of his background he was given this task, Ray wasnt keen on doing the task, his body langue said it all four minutes into the film he was very stiff all the way through the interview, small pauses when I was asked questions as well as denying that he knew his biological father who was half Sioux saying he died when he was a baby. Beside how he felt, to please the white man he thanks him and got on with it. Already made his mind up that these murders were done by the Sioux Indians, he go es to reservation area and looking for the prime suspect Jimmy who he believes is responsible for the murders because Frank Coutelle also an FBI agent who he admires told him so. However series of events that take place Ray starts to doubt that Jimmy is responsible, but Frank sidetracks him and makes him believe that the Native Indian police planed the evidence. The change doesnt come quickly 40 minutes into the movie Ray is still denying his heritage when he was asked by Maggie about his nationality he replied The United States this just shows the audience that he is willing to lie to everyone even to those that already know about it. But at some stage in the course of the story, Ray is freed from his stuck-up attitude to Indian culture with the help of spiritual journey that he experience, made to understand the many problems of the violence torn Indian community and forced to accept his own past (the film is set in the late 1970s). Inspired by real events that have took place on several American Indian reservations during the early 1970s, particularly the Wounded Knee incident in South Dakota. The aim of this film was to create a different version of the Wild West and not the Hollywood type where the American Indians are portrait to be savages, indigence and violent people that arent civilised. This film is trying to get away from that entirely and want to show what the American government has treated native Americans The opening scene of the film shows the Native Indians doing a Pow-wow dance, in the early hours of the morning just as the sun is rising. It is a beautiful setting with a blue sky and a tinted shade of light orange at the bottom of the horizon by the waking sun. This portraits them to be spiritual people that are connected to their culture and that they live a very simple life compare to the way the white Americans live. Pow-wow dance is about renewing thoughts of the old ways and to preserve a rich heritage and also that the community bond stays tight because without that they wont have much left. The Native Indians are shot in medium-close-up given them a sense of power and importance and not the outsider that isnt not part of the American dream. As it gets lighter the camera moves away giving a long shot of the whole ceremony that is surrounded by mounts which shows that they coexist with nature and that over the years nothing has changed in terms of the landscape. However this a lso shows how isolated they really are from the outside world and from the number of people that come to the ceremony it indicates that there arent many Native Indians left because normally large number of people would attend it. As the sun light gets stronger the Native Indian fade way, this is symbolic because it shows that the invasion of the white people happened so fast that feels like the change occurred over night and that the Native American become invisible as if they werent there anymore, just part of the history now. The background music that is played in this scene which consists of Shamanic drums, traditional Native American flute and people singing, is very peaceful, relaxing, makes you feel closer to natural life and gives the audience a flavour of what the native culture is like. Two minutes into the film the Extreme Long Shot, gives the audience the perfect view of the Badlands landscape, which shows that over the years there hasnt been any dramatic change, which in dicates that the Native Indians respect the natural habitat that they live in. In the next shot is depressing and mostly shocking to the audience because that last thing they expected. In this scene a Native Indian man is running from the distance, with windswept hair, clear sky, and the sun giving a warm feel and being in the middle of the screen enhances his beauty even more, giving the audience the impression that he is free as the wind, but the closer he gets you can hear that he is breathing heavily, tired and things arent what they seem. The audience were set to believe that everything was good like that American government tells them and all of sudden they witness someone being shot in cold blood. This just show that the white Americans are ruthless killers that have no remorse to what they are doing and are treating these people like animals, in which makes that white man the hunters and the Native Americans the prey. This shows that even the FBI agents that meant to restore order and peace are the same people that are committing these horrendous crimes . Even the people at the very top believe that the indigenous people dont fit into their society therefore they need to help these people that are caught in the illusion of the past to come to terms of the reality of the present. This just shows that the white man are there to change the indigenous people way of life, culture because they are burdening the image they are trying to sell to the rest of world, which consists of being on the move consistently and that hard labour pays. Indigenous This sense of place helps the movie with its weakest story element, the supposition that because the Kilmer character is a quarter Indian, he will somehow summon up his roots to help him decide between good and evil. An FBI agent at the time this film was shot would probably have had little difficulty in choosing between his roots and the rule book, and the rules would have won. Still, this is a movie, after all, and at the end there is a sense of rightness in the way everything turns out. There is also the sense that we have seen superior acting, especially by Kilmer.

William F. Mays Rising to the Occasion of Our Death Essay examples --

There are three key audiences of the text for William F. May's â€Å"Rising to the Occasion of Our Death.† The first audience, in this case, would be legislative organizations or lawmakers who have researched and studied similar cases regarding euthanasia. Since May was as an ethics professor at Southern Methodist University, his tone is decidedly intellectual. An uneducated individual would find it more difficult to read his essay; for example, in declarations such as â€Å"Advocates of active euthanasia appeal to the principle of patient autonomy,† May's syntax and tone is formal, informative, and utilizes heavy technical jargon (May 662). In other words, it is authoritative, and enables the audience to view him as a credible source due to his syntactical confidence. Other organizations, lobbyists, or lawmakers who are researching evidence on euthanasia would certainly benefit from reading his expert opinion on the matter. Moreover, his desire to develop a â€Å"ju dicious, regulated policy† is a certain acknowledgement that he is attempting to legally call for regulations on euthanasia (May 662). The second audience that May is appealing to are conservative Christians, who are distinctively pro-life. As his article was originally published in well-circulated The Christian Century magazine, addressing this audience exposes members of May's audience who are unfamiliar with euthanasia to its technicalities by debating morality. His tone is similar to that of a sermon; instead of utilizing scientific facts or statistics, May chooses to exclude a logos appeal in favor of an ethos objective. He preaches on moral values about life and death, mentioning that â€Å"the best death is not always the sudden death† (May 662). According to May, preparation... ...ploying strong technical terms and establishing an extrinsic ethos, and exercising sub-arguments that would only benefit numerous groups of people, May strongly achieves his strategy of argument through ethos in terms of rhetorical persuasion. Works Cited Agatucci, Cara. "Cora Agatucci's Toulmin-Style Analysis of May's Argument." WR 122 Course Home Page. N.p., 06 Jan. 2010. Web. 31 Mar. 2014. May, William F. "Rising to the Occasion of our Death." The Christian Century Jul 11 1990: 662. ProQuest. Web. 31 Mar. 2014 "Opinion 2.21 – Euthanasia." Opinion 2.21 – Euthanasia. American Medical Association, June 1996. Web. 16 Mar. 2014. Perelman, Chaà ¯m, and Lucie Olbrechts-Tyteca. Facts, Values, and Hierarchies, The New Rhetoric. N.p.: n.p., n.d. PDF. The Stases and Other Rhetorical Concepts from Introduction to Academic Writing. N.p.: n.p., n.d. PDF.

Amazing Grace :: Amazing Grace Essays

Amazing Grace As part of the summer reading assignment this year, I read the book Amazing Grace by Jonathan Kozol.   In this documentary-style book, he told about the horrible yet completely realistic conditions of the most poor, rundown neighborhoods and districts in New York City.   Kozol wrote the book for the purpose of telling the stories of the children who lived in these parts of the city.   He dedicated his work to those children and it was his goal to inform readers that slums were in fact in existence and the children who resided there did not deserve to live in such a poverty-stricken area.   The question "Why should their childhood be different from others across the country?" arose often and needs to be examined by all.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   In some ways the stories, accounts and tales of these inner city children were shocking.   I was aware that slums existed, but knew nothing of how they functioned, what living conditions were really like, or how the people there managed to live.   But in no way was I aware that such conditions existed in America, the so called "Land of Opportunity."   It seems it was just the opposite in these ghettos.   There was very little, if any for the people living here.   No chance whatsoever of employment outside the ghetto, or being accepted outside it.   It was their home, they were not supposed to leave it, and when they did they were eyed with hate by other people who did not want to be in their presence.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   I was also mortified by the extremely high amounts of child deaths in this particular ghetto.   It seemed terrible that so many young children were getting killed, whether it be an accidental death in an elevator shaft, and mistaken shootings, or because of the extremely unhealthy conditions they were living in and the poor treatments that were available at area hospitals.   I cannot even imagine myself in those conditions or anyone for the matter.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The stories of people’s bravery in the face of so much adversity affected me the most.   I am amazed by the people who live in these terrible conditions day after day year after year yet still have the drive to go on and encourage others that things will be better and that one day everything will be all right.

How Smartphones Change Our Society

A Smartphone is a mobile phone built on a mobile operating system, with more advanced computing capability than a feature phone. There are many types of Smart phones but they all have one thing in common. They combine the performance of a cell phone and a computer. In the past my father had to carry many things when he traveled. Such as a camera, a laptop, a mobile phone and etc. But now it’s in one thing Smartphone. Today each company is trying to come up with the best Smartphone so as to be able to compete with others and now business is relying on them more than ever.We see people using their smart phones while traveling to and from work. A lot of people now use of smart phones in their life. They change the way we communicate amongst ourselves. Smartphone have truly really changed the way people communicate with each other. Gone are those days of the pay phone down the street and around the corner being one of a person’s major means of calling home because they forg ot what they had to get from the grocery store.According to Wikipedia † A smart phone is a mobile phone built on a mobile operating system, with more advanced computing capability than a feature phone†(1). There are many types of smartphones but they all have one thing in common. They combine the performance of a cell phone and a computer. In America 42% of phone users have smartphones (foot). Based on this staggering statistics, smartphones has an incredible possibility of affecting today’s society. It became a revolutionary innovation when Apple released its first generation of iphone.Today each company is trying to come up with the best smartphones so as to be able to compete with others and now business is relying on them more than ever. We see people using their smart phones while traveling to and from work. More and more businesses expect their employees to use smart phones to deal with issues outside the office. The people who refuse to do it will be left b ehind. They won’t be able to cope with the amount of work or meet unrealistic goals of employers. In personal life people are paying more attention to smartphones than to family and friends.Some people consider traditional family dinner an old-fashioned ritual. Today at the dinner table people e-mailing, video chatting, instant massaging, and paying very little attention to conversation with each other. After the meal everyone runes back to their own computer device. A lot of people rely on use of smart phones in business and personal life. Based on this research, smartphones are changing today’s society. They change the way we communicate amongst ourselfes and how we conduct business in the workplace